The Inspiration

 

Inspired by the Mijenta Tequila Distillery in Jalisco, Mexico, Red Carpet Events creatively designed and developed an authentic replica of the traditional distillery to be experienced throughout the United States as a life-sized custom fabrication.


From Concept to Creation

The team likes to think they created magic out of thin air, but each fabrication element was designed to perfection prior to implementation utilizing the Mijenta brand color palette and sustainable materials required as a B Corp.

The Details

No sensory detail was left unturned from utilizing indigenous plants and florals, hearing local street sounds, smelling the mix of oak and agave, enjoying Mexican artistry and of course, tasting the award winning tequila.

The Finished Product

Dividing the open space to create a floor plan to host private meetings in addition to enticing thousands of attendees to consider Mijenta as their tequila brand of choice was not an easy task. The ability to produce an engaging experience that highlighted both environmental authenticity and sustainability was critical to the development of this well received and popular activation.