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Serving for a Cure.
We had the honor of producing James Blake’s NYC charity exhibition tennis match and after party to support the Thomas Black Sr. Memorial Research Fund with the help from IMG World, Fila, Empire BlueCross BlueShield, and BackOffice Associates as generous sponsors.
From Raw Space to Event Reality.
We took a traditional tennis match between James Blake + Andy Roddick to a vacant NYC pier and turned it into a multifaceted event with a fashion show from the Thomas Reynolds Collection by Fila, customized food stations hosted by eight world-renowned celebrity chefs, plush lounge meeting locations, a sponsor retail location and surprise performance from Grammy Award winner Wyclef Jean.
Concept to Creation.
We like to think we create magic out of thin air, but each event element was graphically designed to perfection prior to implementation.
Dividing the open space to create a flow that transitioned 1500+ guests from a sporting event to private concert was not an easy task. The element of anticipation was critical in the development of charitable focused activities that lead guests through each moment of the evening.
Entertained by the lighthearted competition, fashion, film + music icons filled the stands.
A performance from Grammy Award winner Wyclef Jean had guests on their feet while dining on an array of culinary delights from the finest celebrity chefs.
One Set. One Match. One Cure.